VAOAV is the same, whichever way you read it.

From left or right.
From front or back.
From above or below.

Three axes, one center.

Because VAOAV is a palindrome:VAOAVVAOAV

The mark holds the same symmetry.
Triangles point down and up, a circle holds the center.
As above, so below.

This is not merely a play on words; it is an idea.
The value of something does not depend on the direction from which you see it.
The ability to return to yourself.

It can be a brand.
A design studio.
A creative project.
A digital experience.
Or something we have not yet named.

Read both ways.
Find what stays the same.